HOW MUCH VALUE DO YOU PLACE ON YOUR WEBSITES PERFORMANCE AND WHAT ARE YOUR RESULT EXPECTATIONS?
Small business owners face a multitude of challenges in these uncertain times! running and promoting their businesses and with the new Covid - 19 challenge may also be faced with limited or no funds to invest in an effective marketing strategy.
If you do own a website that is under performing and fit this profile and want to improve then read on this article is for you.

A websites main purpose is to promote a business and generate leads into the conversion
arena if it fails to meet this basic criteria then any investment made in a website cannot be justified!
Limited marketing budgets often manifest into poor performing websites leading to neglected sites that under perform and therefore serve no real benefit to a business.
The success of a website as a companies number one sales promotional flagship marketing tool on the Internet, will only succeed if owners relate to the importance of a website in the overall marketing mix and understand the following criteria:
1. Why does your business need a website?
2. If it needs a website what is its purpose?
3. In what target market do you want it to perform?
4. And what is required to make it perform?.
An effective start point is to initiate an online presence audit that will establish current ranking on search engines, like Google, again
st primary competitors and visibility, if carried out correctly the results will provide useful data on which to base remedial actions to improve performance.
Knowledge is power and the audits valuable data enables owners to make informed decisions to action on web design and SEO improvements to boost performance and leads.
Running a business always comes with challenges not least related to marketing so don't expect to ever figure out the perfect marketing strategy, it's something that needs continual work and refinement.
Its not all doom and gloom or problematic though, there are areas within the owners grasp to overcome a poor performing website without incurring unnecessary costs, the following headings provide some key poor performance indicators for site owners to investigate.
