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Where will your business be in 2024?

Writer's picture: Michael FoxMichael Fox

Updated: Feb 19, 2024

Strategies will change in the post pandemic economy.


Think Twice



The business world has changed! are you in cosy mania or actively seeking a way to survive and looking towards the future?.

The uncertainty that has enveloped our communities and economies has jolted all of us into a new reality. And in this new environment, growth is a tough topic to broach.

While a few companies are experiencing accelerated growth as a result of dramatic shifts in consumer behaviour, most are facing significant challenges. And it is survival, not growth, that is the word of the day.


When urgently switching focus to strategies for survival, as many businesses are now having to do, it's easy to become absorbed in short-term thinking and to forget the fact that the decisions made in the midst of a crisis can have lasting effects — positive or negative — on the path back to growth. Budgets need to be cut. Ads need to be paused. Forecasts need to be revisited and adjusted.

Amidst the fog, many businesses can lose sight of their greatest source of direction when navigating times of uncertainty:


The customer.


Look After Your Existing Customers
Your Existing Customer's Are Key To Survival