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Take Direct Bookings off Your Website

Writer's picture: Michael FoxMichael Fox

Updated: May 13, 2022

The Direct Booking Movement



The Current Status


With most of the dominant listed OTA's shifting to a commission based, online booking only model, holiday rental owners selling their rooms online may be concerned about lower occupancy, profits, lack of control, limited guest information and poor communication with guests.


Although listing your hotel with OTA's provides excellent exposure for your rental, ( your outlet is only one of thousands being promoted) by encouraging guests to cut out the middleman and book with you directly means potential customers can get a better deal, it places you in front of the client, and you get to keep the full payment with no commission, booking fees or subscription charges being deducted.


The question is how do you get holidaymakers to book with you directly considering the huge marketing budgets and aggressive marketing campaigns used by OTA's booking sites? It’s not impossible, as proven by Premier Inn who reported that in 2021 89% of their bookings where direct.


Whether a single property owner or a manager of several properties, here we outline several simple strategies that you can implement to encourage guests to book with you direct., so take a look and don't get left behind, here's guidance on how to sell your rooms direct off your website!


Your Hotel Website Needs a Strong Online Presence


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